Mind to Market is an educational platform that explores the connection between psychology and marketing. My name is Elaheh Iranpour. I studied psychology and I am currently completing my MBA at BAU in Istanbul. Through this website, I want to connect what I learned in psychology with how marketing actually works in the real worlds.

The website focuses on consumer behavior, buying decisions, pricing, packaging, colors, and supermarket psychology.

By combining psychological insights with real-world marketing examples, Mind to Market makes complex concepts easier to understand and apply.